Avada vs Divi

Side-by-side analysis of performance, pricing, handoff difficulty and plugin compatibility.

At a Glance
Attribute
Avada
Divi
Base Price
$69 (One-Time Purchase)
$89 (Premium)
Architecture
Classic Theme
Classic Theme
Primary Builder
Gutenberg
Gutenberg
Active Installs
1,056,000+ sales
974872
Last Update
2026-03-17
2026-03-30
Performance
Metric
Avada
Divi
Performance Tier
Good
Good
PageSpeed Mobile
85
71
PageSpeed Desktop
92
75
LCP Mobile
4.13 s
2.02 s
LCP Desktop
1.31 s
1.54 s
CLS Mobile
0.06
Client Handoff
Metric
Avada
Divi
Handoff Score
5.0/10
5.0/10
Panel Complexity
Overwhelming
Complex
Docs Quality
Excellent
Good
Learning Curve
Days
Days
Pricing & Licensing
Item
Avada
Divi
License Type
Standard Commercial
Subscription Based
Money-back
None
30 days
Support Included
6 months
12 months
Renewal Cost
Verdict & Best For
Quick Verdict
Avada is a powerful and immensely flexible theme, but its extensive feature set results in a steep learning curve, significant performance overhead, and severe theme lock-in due to its proprietary shortcode-based builder. Of the 10 reported issues, 6 affect the theme directly, while 4 relate to ecosystem plugin compatibility, indicating that problems are split between the core product and its integrations.
Divi is a powerful visual builder with excellent agency value (unlimited site lifetime license at $249). Divi 5, officially released February 2026, is a complete architectural rewrite removing legacy shortcodes in favor of HTML5, promising major performance gains. The ecosystem is in transition — Divi 4 remains supported but new builds should target Divi 5. Of the 10 reported issues, most relate to the legacy 4.x branch.
Pros / Cons
  • Extremely flexible with vast options
  • Extensive documentation and tutorials
  • Responsive support (within 6 months)
  • Severe theme lock-in from shortcodes
  • Known for performance bloat
  • Overwhelming for beginners and clients
  • Excellent value for agencies
  • Powerful visual builder
  • Extremely responsive support
  • Steep learning curve for clients
  • Legacy shortcodes create lock-in
  • Historical performance issues

Choose Avada

Ready to go with Avada? Check the full profile or visit the developer's site.

Choose Divi

Ready to go with Divi? Check the full profile or visit the developer's site.