Avada vs Divi
Side-by-side analysis of performance, pricing, handoff difficulty and plugin compatibility.
At a Glance
Attribute
Avada
Divi
Base Price
$69 (One-Time Purchase)
$89 (Premium)
Architecture
Classic Theme
Classic Theme
Primary Builder
Proprietary
Gutenberg
Active Installs
1,063,136
974872
Last Update
2026-06-02
2026-03-30
Performance
Metric
Avada
Divi
Performance Tier
Needs work
Good
PageSpeed Mobile
PageSpeed Desktop
LCP Mobile
5.21 s
2.02 s
LCP Desktop
1.41 s
1.54 s
CLS Mobile
—
0.06
Client Handoff
Metric
Avada
Divi
Handoff Score
Panel Complexity
Overwhelming
Complex
Docs Quality
Excellent
Good
Learning Curve
Days
Days
Pricing & Licensing
Item
Avada
Divi
License Type
Standard Commercial
Subscription Based
Money-back
None
30 days
Support Included
6 months
12 months
Renewal Cost
—
—
Verdict & Best For
Quick Verdict
The #1 best-selling WordPress theme of all time with 1M+ sales. All-in-one package bundles Fusion Builder, Slider Revolution, and ACF Pro for $69. Excellent documentation (550+ articles) but heavy performance (mobile 66/100) and strong vendor lock-in via proprietary shortcodes make it a commitment.
Divi is a powerful visual builder with excellent agency value (unlimited site lifetime license at $249). Divi 5, officially released February 2026, is a complete architectural rewrite removing legacy shortcodes in favor of HTML5, promising major performance gains. The ecosystem is in transition — Divi 4 remains supported but new builds should target Divi 5. Of the 10 reported issues, most relate to the legacy 4.x branch.
Pros / Cons
- 1M+ sales — #1 ThemeForest theme of all time
- Bundles Slider Revolution + ACF Pro + Convert Plus
- 100+ prebuilt demos covering every niche
- 550+ help articles, 200+ video tutorials
- Lifetime free updates with one-time purchase
- Mobile PageSpeed 66/100, LCP 5.2s — slow by default
- Proprietary shortcodes — full content lock-in
- Multiple critical CVEs in 2023-2024 (RCE, file upload)
- 800+ settings — steep learning curve (2-3 days)
- Per-site licensing expensive for agencies
- Excellent value for agencies
- Powerful visual builder
- Extremely responsive support
- Steep learning curve for clients
- Legacy shortcodes create lock-in
- Historical performance issues
Choose Avada
Ready to go with Avada? Check the full profile or visit the developer's site.
Choose Divi
Ready to go with Divi? Check the full profile or visit the developer's site.